Gaming Sponsorship Guide for Small Streamers!
Are you a small streamer or someone who is just starting to get their feet wet in the world of content creating and streaming? Are you looking to take your content to the next level, so brands and sponsorships notice you? Then this article is for YOU! In this blog, you will find some helpful tips and tricks to help small streamers such as yourself work towards the brand sponsorship and partnerships of your dreams!
1. Build a Strong Brand
Consistency: Stream regularly and maintain a consistent brand identity (logos, color schemes, tone) to help brand sponsorships and partnerships notice you from other content creators.
Engagement: Interact with your audience actively. Engaged communities are more attractive to sponsors, especially on platforms such as Twitch where you really need to stand out from the pool of small streamers.
Content Quality: Invest in good equipment to ensure high-quality streams. Professionalism can set you apart when looking at gaming sponsorships and partnerships. A face cam and microphone are your best early investments to enhance your content and establish your brand.
Engagement: Interact with your audience actively. Engaged communities are more attractive to sponsors, especially on platforms such as Twitch where you really need to stand out from the pool of small streamers.
Content Quality: Invest in good equipment to ensure high-quality streams. Professionalism can set you apart when looking at gaming sponsorships and partnerships. A face cam and microphone are your best early investments to enhance your content and establish your brand.
2. Grow Your Audience
Metrics: Focus on increasing your viewer count, average concurrent viewers, and overall follower count. Small streamer sponsorships are very much so out there, but brands do use concurrent viewers as a guide when considering someone for gaming sponsorships.
3. Showcase Your Value
Engagement Metrics: Be prepared to provide data on your viewer engagement, including chat activity and social media interactions.
4. Network and Build Relationships
Industry Events: Attend gaming and streaming conventions or virtual events to connect with industry professionals and potential sponsorships.
5. Create a Sponsorship Proposal
Professional Proposal: Draft a clear and concise sponsorship proposal outlining what you offer (e.g., stream mentions, logo placements) and what you’re looking for in a gaming sponsorship or partnership.
6. Leverage Platforms and Networks
Affiliate Programs: Join affiliate or sponsorship programs, (like the Rogue Energy Gaming Sponsorship Program) related to your content; they can be a steppingstone to more significant sponsorship deals. Remember, you get as much out of it as you put into it!
7. Understand Industry Rates
Market Rates: Research typical sponsorship rates for streamers and content creators with similar audience sizes to understand what is reasonable to request from gaming sponsorships or partnerships.
8. Stay Professional
Contracts: Always have a written agreement outlining the terms of the sponsorship or partnership, including deliverables, timelines, and compensation.Transparency: Disclose sponsorships to your audience to maintain trust and comply with legal requirements.
9. Be Persistent
Follow-Up: If you don’t hear back from potential sponsors, don’t be discouraged. Follow up professionally and keep refining your approach based on feedback.Key Data Points:
Audience Size: Small streamers with 100-500 viewers may start with smaller, niche brands, while those with 500-2,000 viewers might attract mid-tier sponsorships.Growth Trends: Demonstrating a consistent upward trend in viewership and engagement can make a compelling case for sponsorship.
With these strategies, small streamers can increase their chances of landing gaming sponsorships and building successful partnerships.