Gaming Sponsorship Guide for Small Streamers!

Consistency: Stream regularly and maintain a consistent brand identity (logos, color schemes, tone) to help brand sponsorships and partnerships notice you from other content creators. 
Engagement: Interact with your audience actively. Engaged communities are more attractive to sponsors, especially on platforms such as Twitch where you really need to stand out from the pool of small streamers. 
Content Quality: Invest in good equipment to ensure high-quality streams. Professionalism can set you apart when looking at gaming sponsorships and partnerships. A face cam and microphone are your best early investments to enhance your content and establish your brand. 

Metrics: Focus on increasing your viewer count, average concurrent viewers, and overall follower count. Small streamer sponsorships are very much so out there, but brands do use concurrent viewers as a guide when considering someone for gaming sponsorships. 

Niche: Identify and cater to a specific niche or community. Sponsors often look for streamers with dedicated and specific audiences. 

Social Media Presence: Promote your stream on social media platforms to reach a wider audience and show potential sponsorships your reach. 

3. Showcase Your Value 

Engagement Metrics: Be prepared to provide data on your viewer engagement, including chat activity and social media interactions.  

Analytics: Use analytics tools to track your performance and create reports that demonstrate your growth and influence. 

 

4. Network and Build Relationships

Industry Events: Attend gaming and streaming conventions or virtual events to connect with industry professionals and potential sponsorships.  

Collaboration: Partner with other streamers to increase your visibility and credibility. 

 

5. Create a Sponsorship Proposal

Professional Proposal: Draft a clear and concise sponsorship proposal outlining what you offer (e.g., stream mentions, logo placements) and what you’re looking for in a gaming sponsorship or partnership. 

Customized Pitch: Tailor your pitch to the sponsor’s brand and demonstrate how their products or services align with your content and audience. 

 

6. Leverage Platforms and Networks

Affiliate Programs: Join affiliate or sponsorship programs, (like the Rogue Energy Gaming Sponsorship Program) related to your content; they can be a steppingstone to more significant sponsorship deals. Remember, you get as much out of it as you put into it! 

 

7. Understand Industry Rates

Market Rates: Research typical sponsorship rates for streamers and content creators with similar audience sizes to understand what is reasonable to request from gaming sponsorships or partnerships. 

Value Proposition: Be clear on the value you offer to a sponsorship compared to your audience size and engagement level.

 

8. Stay Professional

Contracts: Always have a written agreement outlining the terms of the sponsorship or partnership, including deliverables, timelines, and compensation. 
Transparency: Disclose sponsorships to your audience to maintain trust and comply with legal requirements. 

 

9. Be Persistent

Follow-Up: If you don’t hear back from potential sponsors, don’t be discouraged. Follow up professionally and keep refining your approach based on feedback. 

 

Key Data Points:

Audience Size: Small streamers with 100-500 viewers may start with smaller, niche brands, while those with 500-2,000 viewers might attract mid-tier sponsorships. 

Engagement Rate: High engagement rates (e.g., active chat, social media interactions) can be more valuable than just viewer count. 
Growth Trends: Demonstrating a consistent upward trend in viewership and engagement can make a compelling case for sponsorship. 

What not to Do: Do not engage in follow for follow activity as it could hurt your chances of sponsorship as it is not organic growth. 

With these strategies, small streamers can increase their chances of landing gaming sponsorships and building successful partnerships.